Jennings Harley-Davidson® News & Events

Back to news stories

Thu, 16 Aug 2018

Harley-Davidson Meditation for World Relaxation Day

Most bikers would say there is nothing more relaxing than a ride out and hearing the sound of the engine purring. Now you are able to gain that experience without touching the throttle. Harley-Davidson® Australia has launched a new campaign containing a soothing mindful track for World Relaxation Day.

The two-minute track, created by 303 MullenLowe and Sonar Music, is aimed to help riders relax and de-stress. The track used Autonomous sensory meridian response (ASMR) techniques designed to create a relaxing sensation throughout the body.

David Roberts, creative director at 303 MullenLowe, said in a statement: “The boom in mindfulness apps shows the need people have to escape their daily stress. And for a passionate tribe out there, this is the sound of freedom and relaxation.”
Keith Waddell, marketing director at Harley-Davidson Australia and New Zealand, believes that it could be the next best thing for Harley riders if they are unable to get out on their bike.

The guided meditation puts you in the riding seat of a 2018 Softail Street Bob® with the rumble of the fantastic Milwaukee-Eight® engine whilst envisioning an open road.

We will let you be the decision maker, so close your eyes and test ride the 2018 Softail Street Bob®.